Just when you thought fast-food collaborations couldn’t get any more creative, a massive superhero crossover has taken over Google Discover feeds and pizza boxes across the United States. In an official announcement that sent Marvel and movie fans into a frenzy, global pizza giant Little Caesars confirmed a major partnership with Sony Pictures.
To celebrate the upcoming highly anticipated theatrical release of Spider-Man: Brand New Day (hitting theaters on July 31, 2026), the pizza chain has launched a limited-time menu innovation designed to bring the world’s favorite web-slinger right to your dinner table: the all-new Webberoni Pizza!
What is the Spider-Man “Webberoni” Pizza?
The Webberoni Pizza is not just your ordinary pepperoni pie with a clever name stamped on the side. Little Caesars’ culinary design team spent months engineering a layout that visually mimics Spider-Man’s iconic web-slinging abilities.
-
The Build: The pizza starts with a classic, fresh-baked crust layered with premium mozzarella cheese.
-
The Web Design: Instead of standard round meat slices, it uses a rich web pattern of shredded pepperoni.
-
The Finish: It is crowned with a specially toasted, golden two-cheese blend melted beautifully over the top.
According to Greg Hamilton, Chief Marketing Officer at Little Caesars, using shredded pepperoni arranged in an intricate web matrix isn’t just for theatrical looks—it ensures a perfectly crispy texture and guarantees intense pepperoni flavor in every single bite.
Price and Customization Options
The standard large Webberoni Pizza is priced at an incredibly budget-friendly $8.99. It is officially available nationwide at participating locations as a walk-in HOT-N-READY® option or via online smartphone apps.
The Secret Menu Hack: If you prefer a different style of crust (like a Deep!Deep!™ Dish or a stuffed crust), Little Caesars allows online digital customers to add the signature “shredded pepperoni and cheese web” design to any custom base for a small additional upgrade fee.
Complete Spider-Man Promotion Data at a Glance
| Promotional Feature | Launch Date (2026) | Availability & Details |
| Webberoni Pizza | June 22 | Available HOT-N-READY or via App ($8.99) |
| Themed Pizza Boxes | June 22 | 3 Different rotating comic/movie designs |
| Collector’s Posters | July 6 | Free with Webberoni purchase (3 weekly rotating prints) |
| Brooklyn Fan Pop-Up | June 27 | 1:00 PM – 8:00 PM ET at Greenpoint Terminal |
Rare Collectibles: Themed Boxes and Rotating Posters
Knowing the immense passion of the Marvel fanbase, Little Caesars and Sony Pictures aren’t stopping at the food. This promotional rollout incorporates high-value physical collectibles that are expected to clear out fast:
Limited-Edition Spider-Man Boxes
Starting immediately, every standard order is handed over in one of three custom-designed Spider-Man: Brand New Day pizza boxes. The artwork features exclusive, highly stylized graphics of Tom Holland’s Spider-Man leaping across modern cityscapes.
Free Weekly Collectible Mini Posters
Beginning July 6, 2026, every single purchase of a Webberoni Pizza will include a free, exclusive limited-edition collector’s poster. To spark a nationwide trading culture, Little Caesars will rotate three distinct poster variants week-by-week, meaning dedicated collectors will need to order multiple times to complete the full set.
Stepping Into Peter Parker’s Shoes: The Brooklyn Pop-Up Event
To truly amplify this cinematic marketing push, Sony Pictures and Little Caesars announced a massive, immersive experiential playground for fans on the East Coast. On Saturday, June 27, 2026, the Greenpoint Terminal Warehouse in Brooklyn, New York, will host a single-day public pizza party from 1:00 PM to 8:00 PM ET.
Attendees who secure a spot via their promotional portal (brandnewdaypizzaparty.com) can step inside a full-scale, highly detailed physical recreation of Peter Parker’s apartment. Visitors can hunt down hidden movie Easter eggs, capture cinematic photo opportunities, and grab fresh, piping-hot slices of the webbed pizza straight out of industrial ovens.
As the film’s July 31 launch draws closer, expect this viral campaign to dominate social review channels like TikTok and YouTube. If you want to sample the webbed creation for yourself, make sure to head to your local drive-thru before the webs run dry!